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Marketing School - Digital Marketing and Online Marketing Tips


Mar 10, 2019

In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Structure Your Content Marketing Team
  • [00:52] Eric’s team manages a dozen or so types of content.
  • [01:50] Neil’s team manages about the same amount of content.
  • [03:25] Each person on Eric’s team has a specific role.
  • [04:05] They are a mix of full-time and contract workers.
  • [05:45] Eric’s content is up significantly.
  • [05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation.
  • [07:30] That’s it for today!
  • [07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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