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Marketing School | Digital Marketing | Online Marketing


Dec 4, 2016

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign
  • 00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing
  • 01:01 – Make sure you have the right pixel on your site when doing re-marketing
  • 01:10 – Have a Google Tag Manager setup to manage the pixel
  • 01:38 – Create new creative and rotate those createives often to attract more views
  • 02:08 – You can buy stock images from Fotolia
  • 02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic
  • 02:22 – Cold traffic has never heard of your brand before
  • 02:26 – Warm traffic is when they visit your website and join your email list
  • 02:29 – Hot traffic has spent at least a dollar with your brand
  • 02:36 – “You are marketing to people, not objects” and don’t forget it!
  • 03:16 – Tricks for re-marketing successfully
    • 03:45 – Create different landing pages with different content but same value prop
    • 03:58 – The paid content promotion funnel idea
    • 04:35 – Target a specific group of people on a specific week
  • 05:10 – AdEspresso can refresh your ad over and over
  • 05:20 – Setup a content re-targeting funnel
  • 05:36 – Create quirky ads
  • 06:20 – Neil Patel’s quirky ads’ result
  • 07:00 – Tell people stories in your ads and conversion rates will be higher

3 Key Points:

  1. You are marketing to PEOPLE, not objects.
  2. Know you target markets and segment them.
  3. Experiment with your ads. Different content works with different people.

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Keith Beucler
over a year ago

I'm really glad you emphasized landing pages. I've had so many clients waste their money send traffic to their homepage.