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Marketing School - Digital Marketing and Online Marketing Tips


Oct 29, 2018

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Scale Your Link Building
  • [00:58] The prerequisite is that you need amazing content.
  • [01:10] The first thing you want to do is use BuzzSumo and Ahrefs.
  • [01:18] Check keywords for similar content using these tools.
  • [01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building.
  • [02:05] They show you your targets when reaching out to people.
  • [02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic.
  • [02:40] When mass-emailing, look out for GDPR.
  • [02:53] Use Hunter to find emails for the right targets.
  • [03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information.
  • [03:40] HubSpot’s website grader will grade your website.
  • [04:00] If you can build a linkable asset, you will get a lot of people linking to your content.
  • [04:22] You can try to buy a linkable asset.
  • [04:31] Don’t just focus on links, but also social shares.
  • [04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up.
  • [05:10] Start a conversation about sharing your content.
  • [05:29] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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