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Marketing School - Digital Marketing and Online Marketing Tips


Oct 26, 2018

In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Scale Your Content Marketing
  • [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger.
  • [01:18] Step 2: Go out and hire writers. The editor may be able to help with this.
  • [01:36] Always hire the editor first.
  • [01:48] Step 3: Have the writers submit topic ideas.
  • [02:15] Remember the Content Reusage Framework.
  • [02:30] Step 4: Hire someone who helps with promoting.
  • [02:48] Step 5: Come up with rubrics for content guidelines and promotion.
  • [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog.
  • [03:30] Once again, reference the Content Reusage Framework to repurpose your work.
  • [04:03] Step 6: Have a content calendar.
  • [04:15] Once the content is out, you promote it. All of this should be in the calendar.
  • [04:52] That’s it for today!
  • [04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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