Jan 22, 2017
In Episode #175, Eric and Neil discuss how to reduce your bounce
rate. A bounce rate is the percentage of visitors to a particular
website who navigate away after viewing only one page. Simply
put—if your page is boring, people leave, and the higher your
bounce rate. Tune in to learn practical ways to reduce your bounce
rate so you can keep your visitors sticking around long enough to
make that sale.
Time Stamped Show Notes:
- 00:27 - Today’s topic: How to Reduce Your Bounce
- 00:33 – Bounce rate is when someone leaves your site right
- 00:42 – The textbook definition of bounce rate: “the percentage
of visitors to a particular website who navigate away after viewing
only one page”
- 00:47 – A rising bounce rate is a sign that you have a boring
- 01:16 – First, have a good design that keep people in your
- 02:03 – Removing your pop-ups can decrease your bounce rate
- 02:26 – People are more likely to stay if your website doesn’t
have loads of pop-ups
- 02:48 – You might need to check if it works for you
- 03:10 – A slow website can’t keep people
- 03:38 – Create a journey for people
- 03:55 – An example of a journey
- 04:37 – Have the RIGHT offers
- 04:51 – Use ConvertFlow
to show different offers when your visitor comes back
- 05:28 – Simple readability is also very important
- 05:52 – “Good user experience means less bounce rate, people
sticking on your site, going through multiple pages”
- 06:00 – If visitors go through multiple pages, it increases
sales and they convert to customers
- 06:18 - That’s it for today’s episode!
3 Key Points:
- A great design creates that experience for viewers, causing
them to stick around.
- Create a journey for your visitors—engaging them throughout and
around your website.
- The more engaged people are with your website, the lower the
bounce rate and a greater chance of conversion to sales.
- What should we talk about
next? Please let us know in the comments
- Did you enjoy this episode? If so, please
leave a short review.