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Marketing School


May 31, 2018

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Reach Influencers
  • [00:34] Influencer marketing is getting bigger and bigger.
  • [01:01] Go after micro-influencers first. People on their way up are easier to get.
  • [01:15] Micro=5,000-20,000 followers.
  • [01:27] Search for specific hashtags, see who is geographically close to you, and get in touch.
  • [01:36] You will find these upstarts are open to collaboration.
  • [01:43] There are Instagram pods, where people follow and promote each other.
  • [02:01] Influencer marketing doesn’t work the way most people think.
  • [02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well.
  • [02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well.
  • [03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting.
  • [03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love.
  • [03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image.
  • [03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not.
  • [04:18] Do what most people aren’t: have contests to encourage engagement.
  • [04:44] That’s it for today!
  • [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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