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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Sep 7, 2016

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it.

Time Stamped Show Notes:

  • 00:24 – How to promote a blog post
  • 00:43 – In the beginning, 80% of your time should be spent on promotion.
  • 01:00 – Find people who have already shared content
    • 01:15 – Use Buzzsumo and Twitter
    • 01:50 – Think about how you can stand out.
  • 02:10 – Link out to influencers within the blog post.
    • 02:55 – Link out ten times for every 1000 words.
    • 03:10 – Linking to companies.
  • 03:28 – Paid social ads.
    • 03:40 – A huge chunk of funds go to promotion.
    • 04:14 – Drive people to your site using Facebook.
    • 04:29 – Also use Google.
  • 04:40 – Figure out how to write amazing headlines
  • 06:05 – Build up a group of people that will help promote your content.
    • 06:35 – It will give you the initial boost with your posts.
  • 07:15 – Meeting people at conferences and build relationships.
    • 07:40 – One guy who had a smart strategy reaching out to Eric and Neil.
  • 08:10 – Take a look at Gmail advertising.
    • 08:35 – A lot of targeting options.
  • 08:58 – Two Facebook strategies
    • 09:08 – Boosting posts
    • 09:23 – Buying page likes
    • 09:55 – Not all of your posts will be a hit.
    • 10:23 – Be creative and listen to digital marketers about how to boost posts.
  • 11:00 – That’s the end of today’s episode!

3 Key Points:

  1. Don’t make crappy infographics.
  2. Contact people who shared the original source of your graphic, and invite them to share your design.
  3. If you use infographics effectively, your site’s rankings will skyrocket.

Resources Mentioned:

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