In episode #606, Eric and Neil
discuss how you can outrank your competitors simply by copying
them. Tune in to hear how and what you should be
copying.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic:How to Outrank Your Competitors
by Copying
[00:53]Single Grainwent from 4000 visitors/month to 100,000
visitors/month by copying great ideas from his
competitors.
[01:20] Take the best
techniques, posts, podcasts and spin it to make it more
useful.
[01:36]Dr.
Axeis a website that
crushed the competition.
[01:58] Dr. Axe checked which
of their competitors’ URLS were getting the most traffic, had the
fewest backlinks, and then wrote better versions of those
pages.
[02:57] This got them to 20
Million visitors per month.
[03:34]AHREFSis one of Eric and Neil’s favorite tools. It
can do a content gap analysis, which will help you see where others
are failing. Fill in that gap!
[04:51] It was a combination of
the strongest pieces out there; he made it more detailed, easier to
digest, and combined text with infographics to make it more
appealing.
[05:05] A lot of people are
doing 10x or 100x content.
[05:20] Think how you can apply
Neil’s techniques to your product or service in your
industry.
[05:52] If you continually
create new content on the same topic, Google won’t know which page
to rank higher, so they won’t rank them well at all.
[06:07] Make sure your pages
are more detailed and don’t repeat content.
Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.