In episode #606, Eric and Neil
discuss how you can outrank your competitors simply by copying
them. Tune in to hear how and what you should be
copying.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic:How to Outrank Your Competitors
by Copying
[00:53]Single Grainwent from 4000 visitors/month to 100,000
visitors/month by copying great ideas from his
competitors.
[01:20] Take the best
techniques, posts, podcasts and spin it to make it more
useful.
[01:36]Dr.
Axeis a website that
crushed the competition.
[01:58] Dr. Axe checked which
of their competitors’ URLS were getting the most traffic, had the
fewest backlinks, and then wrote better versions of those
pages.
[02:57] This got them to 20
Million visitors per month.
[03:34]AHREFSis one of Eric and Neil’s favorite tools. It
can do a content gap analysis, which will help you see where others
are failing. Fill in that gap!
[04:51] It was a combination of
the strongest pieces out there; he made it more detailed, easier to
digest, and combined text with infographics to make it more
appealing.
[05:05] A lot of people are
doing 10x or 100x content.
[05:20] Think how you can apply
Neil’s techniques to your product or service in your
industry.
[05:52] If you continually
create new content on the same topic, Google won’t know which page
to rank higher, so they won’t rank them well at all.
[06:07] Make sure your pages
are more detailed and don’t repeat content.
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.