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Marketing School - Digital Marketing and Online Marketing Tips


Jan 30, 2019

In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read
  • [01:00] Content marketing is hit or miss.
  • [01:15] A lot of the content we produce does not get read.
  • [01:42] Go to BuzzSumo and it will show you your competitors most popular content.
  • [01:50] Also try UberSuggest, which will help you track keyword trends.
  • [02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank.
  • [02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after.
  • [02:48] Take all of your information that you have gathered using the above tools and combine the results.
  • [03:10] Always try to provide a new, unique spin on the topic at hand. Have a point of view.
  • [03:50] You have to have more “at bats”.
  • [04:00] The more opportunities you have, the more likely it is for you to get a hit.
  • [04:30] Look at content from a social and search perspective.
  • [05:10] Check sites with similar posts and reach out to them. Get them to cross-link your post.
  • [05:32] Share new posts on all social media sites.
  • [05:57] Going live on YouTube can actually get you more views.
  • [06:30] That’s all for today!
  • [06:35] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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