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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Aug 25, 2016

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source.

Time Stamped Show Notes:

  • 00:22 – The best ways to monetize your blog
  • 00:35 – Look into affiliate marketing or performance marketing
  • 01:29 – Avoid ads at all costs
    • 01:50 – You’ll make the least amount of money from ads
  • 02:00 – Generate an email list
    • 02:15 – You can sell your products through your email list
    • 02:35 – Continually market to those people
  • 02:45 – The concept of courses
    • 03:00 – People making seven figures a year
    • 03:20 – An example with eBooks and courses
  • 03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience.
  • 04:25 – Collect leads
    • 04:45 – Take your blog content and create lead pages
    • 04:55 – How to drive traffic to your lead page
  • 05:45 – Monetizing a blog takes time. Think about your value to others first.
  • 06:20 – Don’t push anything until you have a loyal following.
  • 06:50 – Survey your audience to find out what problems they are facing.
    • 07:10 – Work to solve those problems.
  • 08:12 – Get people to commit before you launch your service.
  • 09:00 – See you in tomorrow’s episode!

3 Key Points:

  1. Avoid ads at all costs.
  2. Generate a following before you push sales.
  3. Develop eBooks, courses, and other services that you can promote to people on your email list.

Resources Mentioned:

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