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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Apr 21, 2017

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Master the Art of Upselling
  • 00:36 – Eric went to San Francisco to meet existing and prospective clients
    • 01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients
    • 01:25 – Eric showed them mind-blowing facts about their clients’ competitors
    • 01:41 – Eric probably gained an additional $150K in contracts
  • 01:54 – You need to add value, first, to master the art of upselling
    • 01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell
    • 02:02 – “It’s all about expansion”
  • 02:15 – Upselling is about speed and automation
    • 02:28 – Neil learned this from Ryan Deiss of Digital Marketer
    • 03:21 – “You can’t just do more speed and more automation of something random, it has to be related to [your product]”
  • 03:32 – Trey Lewellen uses Click Funnels for selling gun related products
  • 04:58 – Eric uses Mixmax to set reminders for himself
    • 05:15 – Eric makes sure he follows up with his prospective and current clients and believes salespeople should do the same thing
  • 05:34 – That’s it for today’s episode!

3 Key Points:

  1. Adding value is the way to master the art of upselling.
  2. Offering speed and automation for the product or service you offer is a great way to upsell.
  3. The customers that have stayed with you the longest are the easiest to expand upon. 

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