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Marketing School | Digital Marketing | Online Marketing


Oct 21, 2016

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to market your local business
  • 00:40 – Do local SEO
    • 00:46 – Check out and read Moz and David Mihm
    • 01:49 – Make sure you understand variables
  • 02:06 – Use tools like Moz Local, Yelp, and City Search
    • 02:22 – If you’re not in them, you’ll end up losing tons of revenue
    • 02:45 – Make people happy to encourage them leave a review
  • 03:16 – Use Facebook for geo targeting to market your local business
  • 04:16 – Use Pretty Link in Wordpress to track local ads
  • 04:41 – Use localized websites to network with
  • 05:50 – Make sure you’re getting reviews
  • 06:18 – Don’t forget Google Adwords for call tracking
  • 07:18 – Your website is important
  • 07:41 – Make your phone numbers clickable
  • 07:59 – Make your form fields simple
  • 08:16 – Keep images and copy short and on point
  • 08:28 – Make sure your server is close to that localized region
  • 09:21 – Don’t forget about phone calls!
  • 09:41 – Waze local is worth a try too
  • 09:56 – Be aware on all the new stuff that’s going on
  • 10:10 – That’s it for today’s episode!

3 Key Points:

  1. Make the most of your marketing efforts by trying all the tools applicable to your biz.
  2. Business owners often neglect local details that can cost them revenue.
  3. Large-scale growth starts locally and expands outward.

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