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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Dec 19, 2016

In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways around your site and to use the tools that can help you make the changes you need.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Make Changes to Your Website Without the Help of Developers
  • 01:06 – Google Tag Manager allows you to make adjustments to pixels
  • 01:46 – Segment.io is a paid alternative for Google Tag Manager
  • 02:09 – The key is to make changes without having to wait for your developers
  • 02:42 – Neil wants to make a few small changes without having to rely on developers
  • 02:49 – Optimizely, Visual Website Optimizer and Crazy Egg have A/B testing with WYSIWYG tools
  • 03:57 – Google Tag Manager allows you to use other tools within your website
  • 04:16 – Watch tutorials of Google Tag Manager Trainer in Youtube
  • 04:58 – Try to get your developers to use WordPress to put up your content as Wordpress is very user friendly
  • 05:35 – That’s it for today’s episode!

3 Key Points:

  1. You do NOT need a developer to make changes to your website.
  2. Coding is not necessary to be able to touch up your website.
  3. There are a variety of tools available online that will help you become self-reliant in making those changes to your site.

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