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Marketing School | Digital Marketing | Online Marketing


Nov 30, 2017

In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources.

Time-stamped show notes:

  • [00:28] - Today's topic: How to Learn Copywriting When You Suck at Writing
  • [00:43] - If you suck at writing, it doesn't mean you can't do copywriting to compel people to take action.
  • [01:00] - Read Persuasion by Robert Cialdini and The Boron Letters by Gary Halbert.
  • [01:53] - Neil is great at copywriting, but not writing. He learned he doesn't have to be the best writer from Frank Kern.
  • [02:26] - You just need to be able to answer the customer's objection.
  • [02:43] - Survey your visitors and find their objections. Use SurveyMonkey or any survey tool.
  • [02:49] - Find out why people aren't converting and answer those objections in your copy.
  • [03:08] - Solving people's problems will make them much more likely to convert.
  • [03:27] - AppSumo is based on sending emails. Neville Medhora from Kopywriting Kourse helped Noah Kagan build AppSumo.
  • [03:37] - You have to have good copy when sending emails.
  • [03:58] - Also check out CopyBlogger and the podcast from John McIntyre and Ben Settle’s emails.
  • [04:15] - When looking at copywriting think of the concept of Seinfeld emails: talking about nothing or the story of your day and weaving in your offer.
  • [05:14] - Conversion rates are 1 to 3 percent. To get people to convert, you have to create multiple ways to help your customers convert into buyers.
  • [06:29] - Talking to people and presenting information in the right scenario can also help with conversion.
  • [06:41] - That's it for today!
  • [06:45] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
  • [06:53] - You can also learn how to win a one-year subscription to Crazy Egg

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