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Marketing School - Digital Marketing and Online Marketing Tips


Nov 22, 2018

In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Know Every Company That Visits Your Site
  • [00:35] Lead Feeder looks at the IP addresses of those visiting your site, which pages they visited, and how long they stayed.
  • [00:56] They will often provide a dashboard that shows the contacts and LinkedIn profiles of visitors to your site.
  • [01:32] Making sure you are GDPR compliant is important, so talk to a lawyer.
  • [01:50] If your goal is to go after the Microsoft’s of the world, reaching out to top execs is extremely difficult.
  • [02:10] It’s much easier to approach top level execs at mid-sized companies.
  • [03:05] Response rates are much higher at smaller companies.
  • [03:15] Make sure you include the use of chat tools like Drift or Intercom.
  • [03:30] Clearbit is also a great email tool.
  • [03:58] Listen to the Growth Everywhere Drift episode with the VP of Marketing.
  • [04:38] That’s it for today!
  • [04:41] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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