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Marketing School | Digital Marketing | Online Marketing


Sep 11, 2017

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability!

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Increase Your Email Deliverability
  • 00:41 – To improve your deliverability rate, switch providers
  • 00:46 – Infusionsoft has poor deliverability while Drip is great at delivering
  • 00:55 – Jeremy Schoemaker has a site that shows which providers have terrible deliverability rates
  • 01:07 – AWeber and ConvertKit work great too
  • 01:29 – It is easier to use a shared IP to increase email deliverability
  • 01:40 – Stop sending someone emails if they don’t open any of your emails
  • 01:54 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 02:50 – That’s it for today’s episode!

3 Key Points:

  1. If your provider has a low email deliverability, switch providers.
  2. Don’t use a permanent IP—instead, use a shared IP.
  3. Stop sending someone emails if they’ve never opened any one of your emails.

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