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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Nov 29, 2016

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or evaluating your landing page and copy. Listen as they list down different ways you can evaluate and adjust your PPC campaigns with a very small time commitment daily.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: 
  • 00:33 – Regardless of the platform, think about how you can set a framework
  • 00:59 – With AdWords, go through your accounts and pause the things that aren’t working
  • 01:37 – Focus on the landing page and your copy
  • 02:15 – Exit pop ups, do not break Google’s policy
  • 02:40 – Use stock images or check out Design Pickle and see which images you can use for PPC
  • 03:25 – Run a survey
  • 03:50 – Use Qualaroo’s survey tool
  • 04:15 – Look at your keywords reports
  • 05:10 – There are limited resources for PPC
  • 05:33 – Spend on your peak hours
  • 06:38 – Spend money faster to get the results faster
  • 07:01 – Send traffic to an educational resource
  • 07:40 – Use Power Editor, AdEspresso or Qwaya
  • 08:07 – Get more creatives on board
  • 08:27 – AdEspresso’s post on CPR
  • 09:15 – That’s it for today’s episode!

3 Key Points:

  1. Evaluate what is working and not working by running surveys and checking keywords reports.
  2. Hiring creatives can give your PPC campaigns the boost it needs.
  3. Managing your PPC ads DO NOT need to take up a lot of your time—designate 10 minutes a day in your schedule.

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