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Marketing School - Digital Marketing and Online Marketing Tips


Mar 11, 2019

In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Hire a VP of Growth
  • [00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers.
  • [01:15] Ask for referrals.
  • [01:30] Neil recommends researching your competitors and who their growth people are.
  • [01:55] Shoot the growth people messages and introduce yourself.
  • [02:10] Then ask these people for referrals (this may even include them).
  • [03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities.
  • [04:40] Eric’s friend hired two growth people based on Eric’s recommendation.
  • [05:50] That’s it for today!
  • [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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