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Marketing School | Digital Marketing | Online Marketing


Jul 14, 2017

In Episode #348, Eric and Neil discuss how to hire a blog editor. Tune in to learn the tasks you can assign your prospective editor. Assess as much as you can before hiring an editor such as whether or not you they can work well with you. You’ll also find out why Neil prefers paying a flat rate rather than an hourly rate.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Hire a Blog Editor
  • 00:55 – Eric has used ProBlogger to hire writers and editors
  • 01:34 – Neil evaluates a team of editors by how they streamline a task
    • 01:39 – Editors have to think of at least 20 variations of a headline
    • 01:48 – Make sure the content is free of lapses
    • 01:54 – Editors will also reach out to other editors that they’ve linked to through email
    • 02:17 – Next is scheduling the posts in different social media sites through Buffer
  • 02:40 – A blog editor makes sure the right content will post at the right time
  • 03:00 – Blog editors need to have a process for how they get things done
    • 03:40 – You can ask them if they can give you a sample of their work
  • 03:50 – Neil hires editors who are also bloggers
    • 04:07 – Neil usually hires someone to work on an article—he checks to see if they are on-time, organized and are doing a good job
  • 04:30 – You can also have an editor on a per post basis
    • 04:40 – Neil pays a flat rate of around $750-1K a month for 3 posts per week
    • 04:56 – Neil doesn’t like to pay an hourly rate
  • 05:51 – Hiring in-house allows you to have more control of the editor’s work
  • 06:00 – That’s it for today’s episode!

3 Key Points:

  1. You should try out your editors first before hiring them.
  2. An editor should be a great writer—you can’t tweak content if you can’t write an article yourself.
  3. Pay your editors depending on the content they take care of and what you’ve agreed upon.

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