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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Feb 18, 2017

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017
  • 00:35 – YouTube is the number 2 search engine in the world and is owned by Google
  • 00:50 – First, go live on YouTube
    • 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms
  • 01:39 – Second, create educational videos
    • 01:51 – Neil shares what he does when goes to the studio and records
    • 02:09 – The video clips pop out in Facebook and encourages a following
    • 02:14 – Educational or tutorial videos work for corporate brands as well
    • 02:50 – You can convert people into customers
  • 03:00 – Repurpose your video
  • 03:56 – If you’re doing ads, re-target them
    • 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account
    • 04:43 – Retargeting has been effective for Neil
    • 05:15 – The videos must answer all the objections the people have
    • 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos
  • 06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics
    • 06:29 – There’s also suggested tags that help your videos rank
    • 06:47 – Check Appsumo for the price
  • 06:57 – Collaborating with people in your niche can grow your network
    • 07:09 – You can cross-promote each other
  • 07:20 – Leverage YouTube by promoting it through your other platforms
    • 07:41 – This will give you more subscribers leading to more revenue
  • 07:50 – That’s it for today’s episode!

3 Key Points:

  1. Educational videos or tutorials attract more subscribers which can further generate more revenue.
  2. Repurposing is a good way to take your content even further.
  3. Leverage Youtube by promoting it across your other platforms.

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