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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Feb 15, 2017

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers
  • 00:35 – Email still performs really well because you get to control the message and audience
  • 01:15 – Upgrade your content
    • 01:26 – Providing resources that relate to your topic is going to increase your conversion rate
  • 02:06 – Neil’s first blog didn’t do okay at first
    • 02:24 – Quicksprout, which is Neil’s second blog, performed better
  • 02:33 – Neil’s simple tactic is to improve your blog
    • 02:43 – Find similar blog posts in your space that are ranking and check their comments
    • 03:03 – Check the number of comments per blog post
    • 03:18 – “The more comments they get, the more engaged viewers they have”
    • 03:28 – Check the 10 most popular blogs per comment
    • 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe
  • 04:25 – Use KingSumo contests
    • 04:28 – This is a plugin from WordPress where you can set a contest
    • 04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate
  • 05:22 – LeadQuizzes can create quizzes and get people to opt-in
  • 05:59 – Facebook ads and Lead ads are good tools too
  • 06:08 – LinkedIn ads where people can do one-click lead form fills
  • 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month
  • 00:51 – That’s it for today’s episode!

3 Key Points:

  1. Email is still one of the best platform because you can control the message and choose the audience.
  2. It doesn’t hurt to pay a little to improve your email list.
  3. Contests, quizzes, and ads are great tools to find leads.

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