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Marketing School | Digital Marketing | Online Marketing

Feb 19, 2017

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your paragraphs, lists and tables.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Your Content into Google’s Featured Snippets
  • 00:35 – The Snippet is also called ranking zero
  • 01:21 – Optimize the paragraph after headline 1 for search engines to read them
  • 02:11 – Google featured the snippets that answer questions with the proper keywords
    • 02:47 – Think about what people type that is related to your field
    • 02:50 – Use keyword tools like Google Keyword Planner
    • 03:15 – You should be answering questions that can drive more organic traffic
  • 03:56 – There are 3 key points to look at when you’re targeting featured snippets:
    • 04:00 – First is the paragraph
    • 04:15 – Next is a list and last is table
    • 04:50 – For paragraph, the maximum number of words is 97 and average is 45
    • 04:58 – For a list, maximum of 8 items and average of 4.2
    • 05:04 – For a table, 3.6 average and maximum of 9
  • 05:23 – From WordStream, snippets are most likely pulled from the results ranked on the 1st page of Google
    • 05:51 – Look up the ranking of the pages in your niche using Google Search Console and type the keywords in the position box
  • 06:11 – SEMrush and Ahrefs show which snippets are ranking
  • 06:29 – That’s it for today’s episode!

3 Key Points:

  1. The Google Snippet is one of the best ways to increase organic traffic.
  2. Google features the snippets that answer questions with the proper keywords.
  3. Look up the keywords that is commonly used in your niche and utilize them.

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