Info

Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
RSS Feed
Marketing School | Digital Marketing | Online Marketing
2017
May
April
March
February
January


2016
December
November
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jan 1, 2017

In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now able to customize more of their ads on this platform without needing to be technical. Listen as Neil and Eric provide you with great advice on how to get started with Facebook Ads.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Get Started with Facebook Ads
  • 00:48 – Boosting your posts
  • 01:04 – Digital Marketer’s Podcast episode on boosting posts has in-depth information on the topic
  • 01:18 – Boost what gets people engaged or what you want
  • 01:34 – Boosting does NOT have to be expensive
  • 01:54 – Neil loves to spend on page likes
  • 02:14 – Spending money on likes is like building your own platform
  • 02:37 – Targeting your audience on geographic location, interests, etc. doesn’t work well unless you have an email list similar to it
  • 03:22 – Build lookalike audiences
  • 03:40 – Use Google Tag Manager to set your pixels
  • 04:37 – Don’t do complex stuff just yet
  • 04:47 – FIRST, use Facebook traffic for brand awareness
  • 05:24 – AdEspresso has ads templates which you can pull ideas from
  • 05:48 – HelloBar is a tool you can use to collect more page likes
  • 05:51 – That’s it for today’s episode!

3 Key Points:

  1. Start with the simple ads and prove its effectivity BEFORE trying out complex ones.
  2. Do NOT forget to set-up yours pixels, first.
  3. Facebook ads can be used for different purposes – not just for conversions.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

0 Comments