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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Jan 27, 2017

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be successful in affiliate marketing and the essential guidelines for setting it up. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Get Started with Affiliate Marketing
  • 00:35 – Affiliate marketing is performance marketing
  • 01:10 – The commission will depend on the industry and products
  • 01:39 – Affiliate marketing is getting other marketers to push your product
  • 01:47 – Affiliate Marketing One Hour a Day by Evgenii Prussakov
  • 02:06 – It’s about the traffic you can get and what you can promote that is relevant to the offer
    • 02:52 – You can also do paid advertising
    • 03:05 – Cheap traffic sources are Facebook and Pinterest
  • 03:26 – LeadDyno and Getambassador are great tools
  • 04:07 – Have specific guidelines set up so your brand won’t get destroyed by the affiliate
  • 04:25 – Go to any popular affiliate network and see what offers convert the best
  • 04:52 – If your conversions are not done right, you’re not going to have any revenue
  • 05:24 – In Clickbanks,their metrics helps you guide your conversion
  • 05:48 – Credit Karma tells you the credit score
  • 06:00 – TPG or The Points Guy is doing affiliate marketing really well
  • 06:27 – Make sure that whatever you do in affiliate marketing, it’s for the long term
    • 06:34 – Look for long-term legitimate companies and not shady ones
  • 06:56 – Use Pretty Link which is a Wordpress plugin to cloak your links
  • 07:20 – That’s it for today’s episode!

3 Key Points:

  1. Affiliate marketing is performance marketing.
  2. Look for companies you can work with for the long term—don’t fall for shady affiliates that can possibly ruin your brand.
  3. Get your conversions right—do the work to understand everything you can about affiliate marketing.

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