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Marketing School - Digital Marketing and Online Marketing Tips


Aug 20, 2018

In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get More Traffic From The Google Page Speed Update
  • [00:55] Page speed has always been a factor, but now they are rolling out page speed algorithm updates.
  • [01:45] Eric’s site was run through GTMetrix to show him what was slowing it down.
  • [02:21] He then cleaned up the slow parts and tested out the site again.
  • [02:48] He got a substantial bump in visitors once he sped up his site.
  • [03:25] Neil uses Google AMP and MaxCDN to make sure his site loads quickly and is routing through local servers across the globe.
  • [03:45] Neil’s site also uses lazy loading, so things load as you scroll.
  • [04:07] Make sure to compress images and reduce javascripts.
  • [04:30] Bad code will ruin a site.
  • [04:53] Make sure to make the most of what you already have instead of chasing new, shiny objects.
  • [05:34] That’s it for today!
  • [05:38] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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