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Marketing School - Digital Marketing and Online Marketing Tips


Feb 28, 2019

In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Exponential Results With Your Content Marketing
  • [00:45] We have blog content that is mediocre in terms of production and quality.
  • [01:18] You have to look for winning content.
  • [01:45] Go look at your best-performing content and increase results there.
  • [02:08] Look at the keywords driving most of your traffic on GSC, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords.
  • [02:42] The 80/20 rule is generally true.
  • [03:00] Use Clickflow or GSC to split test your headlines.
  • [03:33] A/B testing your content is important.
  • [03:45] It’s a little effort for great results.
  • [03:58] As other related sites or sites you’ve mentioned for a Tweet or share.
  • [04:22] Pillar pages are well-designed chapters of information.
  • [04:48] Each chapter should be 4000-5000 words.
  • [05:00] The links are internal and interconnected. It’s a great way to increase rankings.
  • [05:36] It’s a pain to update content, but it’s important.
  • [05:47] That’s it for today!
  • [05:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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