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Marketing School | Digital Marketing | Online Marketing


Jan 27, 2018

In episode #545, Eric and Neil discuss how to access influential people in your space. Tune in to hear some tips on reaching out to people, getting their attention, and building a relationship.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Get Access to Influential People
  • [00:35] First and foremost, start a podcast!
  • [00:50] Have a unique spin on what you’re doing.
  • [01:32] When Eric started, he would spend six hours per week on the podcast only to get 9-30 downloads per day.
  • [02:07] However, it helped Eric to build his network.
  • [02:26] Interviewing people will make it a little harder to build a business relationship after the fact.
  • [03:14] If you don’t get respect, you can’t call on people for favors.
  • [03:30] Offer your services to people to gain respect.
  • [04:28] People often offer to work for free just to make a connection.
  • [05:28] Figure out a person’s interests to work a better angle to establish a relationship.
  • [06:22] A YouTube marketer offered Neil a way to gain more viewers.
  • [07:22] Now, the marketer is a friend and network connection of Neil’s.
  • [07:50] It’s easy to find a person’s email (try Hunter.io).
  • [08:02] Take a risk and email people offering them something you think they would need.
  • [08:43] That’s all for today!
  • [08:45] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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