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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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May 3, 2017

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast
  • 00:34 – Eric’s Growth Everywhere podcast is an interview podcast
    • 00:44 – Eric started Growth Everywhere to talk to people that understood marketing
    • 00:52 – There was no other interview podcast before
    • 00:57 – Eris reached out to people who knew marketing
    • 00:59 – Eric reached out to Neil Patel and Pat Flynn
    • 01:11 – Eric reached out through email and got his top 10 interviewees
  • 01:17 – Eric’s criteria in looking for interviewee
    • 01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful
    • 01:53 – People want consistency in a podcast
  • 02:03 – To find relevant guest, you need to hand off the process
    • 02:07 – Screencast what you’re doing, use Hunter to find email address
    • 02:18 – Reach out to them by putting them into mail merge or Yesware
    • 02:24 – Do this once a month or once a week depending on your podcast
  • 02:38 – Look at the other podcast within your space and hit up their guests
  • 03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience
  • 03:32 – You can use ScheduleOnce and Calendly to schedule your guest
    • 03:44 – You can also send your guests sample questions so they’ll be ready
    • 03:51 – You can send your guests a one sheeter where they’ll see the technical requirements like good mic, internet, and other stuff
  • 04:14 – Eric goes to GrowthHackers and Product Hunt to find whose doing AMAs
  • 04:37 – This week’s giveaway is a 1-year subscription to Alexa – an SEO tool that is now owned by Amazon
    • 04:55 – Subscribe, rate and review Marketing School
    • 05:01 – Text MARKETINGSCHOOL to 33444
  • 04:53 – That’s it for today’s episode!

3 Key Points:

  1. You can take advantage of the other podcasts in your niche and reach out to people whom they’ve interviewed.
  2. Setting a criteria for your guest will make your podcast organized and consistent.
  3. Always make the interview a comfortable experience for your guests.

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