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Marketing School - Digital Marketing and Online Marketing Tips


May 30, 2019

In episode #1033, we discuss how to find a reliable marketer. Tune in to hear how you can sort the wheat from the chaff.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find a Reliable Marketer
  • [00:41] If you are looking for a blogger, go to Problogger.
  • [01:05] No matter which type of marketer you are looking for, you will find that many are unreliable.
  • [01:45] Neil tests potential marketers.
  • [02:15] Neil finds people by throwing them into the process and seeing if they sink or swim.
  • [03:20] Getting people to do paid tests is a good way to measure future success.
  • [03:45] If you have someone in your office, the interview process is important, as well as the testing.
  • [04:22] At Disney World/Land, they test people to see if they will throw away trash they placed on the ground.
  • [05:25] 95% of marketers say they can do things that they cannot.
  • [06:30] Applicant tracking systems are helpful.
  • [07:15] That’s it for today!
  • [07:50] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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