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Marketing School - Digital Marketing and Online Marketing Tips


May 4, 2019

In episode #1007, we discuss how to effectively balance multiple projects at the same time. Tune in to hear how we balance so many things.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Effectively Balance Multiple Projects at the Same Time
  • [00:45] We blog, podcast, run agencies, etc.
  • [00:54] Most of our time is spent on marketing initiatives, but we are able to balance all this with our other duties.
  • [01:21] Eric is working on his book Leveling Up.
  • [02:10] It’s harder to make things work together when they are not all in the same industry.
  • [02:35] Try to limit the industries in which you work.
  • [03:10] Neil knows who on his team is good at a specific task, so he assigns each person a goal.
  • [03:35] His team members are creative and this is helpful.
  • [04:45] Someone came up with a concept on how to allocate resources at Google: 70-20-10.
  • [05:03] 70% of your time should  be spent on revenue generating activities.
  • [05:10] 20% of your time should be spent on adjacent activities.
  • [05:24] 10% of your time should be spent on moon-shots (things that are long-shots and less likely to be successful, but should they work, would prove fruitful.
  • [06:02] That’s it for today!
  • [06:05] Don’t forget to check out Single Grain for more info about our free live event in June.

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