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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Apr 19, 2017

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can apply to increase your click-through rate, and how you can divert your LinkedIn traffic to your own website. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Drive Traffic with LinkedIn
  • 00:41 – Make sure your targeting is tight and your offer is relevant to your target people
    • 01:01 – You can possibly get a click-through rate of 1% if the target is right and the offer is good
    • 01:07 – These are from the newsfeed ads you see on LinkedIn
  • 01:12 – After seeing the 1% click-through rate, switch the advertising to CPM for cheaper clicks
    • 01:28 – Eric’s click-through rates have gone up to 2-3%
  • 01:39 – You think you can’t make LinkedIn cheap, but you can actually can
  • 01:43 – Add everyone who adds you as friend on LinkedIn; the limit is 30K friends
  • 01:53 – Take all your contacts from your website, post your blog posts on LinkedIn once a day, using the first paragraph or two—then, add a link to continue reading at the bottom
    • 02:05 – That will drive traffic from LinkedIn to your website
    • 02:09 – Neil increased his overall traffic through this tactic
    • 02:30 – Adding the share button is also an option
  • 02:38 – Using Zapier and IFTTT, you can push your updates to LinkedIn automatically
  • 02:58 – LinkedIn drives leads
  • 03:13 – Every time Neil publishes a blog post, he shares it to every marketing group in LinkedIn
    • 03:26 – Participate in the group as well and add value
    • 03:32 – Buffer is also good for sharing in groups
  • 04:07 – That’s it for today’s episode!

3 Key Points:

  1. Target your offer to the right demographic.
  2. You can get higher click-through rates and cheaper clicks in LinkedIn.
  3. Posting your blog posts in LinkedIn and sharing them to groups can significantly boost your overall traffic.

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