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Marketing School - Digital Marketing and Online Marketing Tips


Dec 11, 2018

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Do Internal Linking The Right Way
  • [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.
  • [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty.
  • [01:25] Be more selective with this particular tactic.
  • [01:45] Create content around long-tail phrases.
  • [02:25] If you look at Zappos, they structure their site really well.
  • [02:45] Each category page leads to further, more specific categories.
  • [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through.
  • [03:25] Make sure your sitemap is logical.
  • [03:50] Interlinking throughout your content is a successful tactic.
  • [04:24] That’s it for today!
  • [04:30] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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