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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Oct 5, 2016

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Do Effective Keyword Research
  • 00:52 – Eric recommends Google Keyword Finder
  • 01:22 – Neil uses Ahrefs
    • 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings
  • 03:15 – Create better content using Brian Dean’s Skyscraper Technique
  • 03:32 – Optimize title tags
  • 03:49 – Ahrefs added new features
    • 03:52 – Content gap analysis
  • 04:16 – Two free tools: Ubersuggest and Google Trends
  • 05:15 – Don’t over analyze with keywords
  • 05:29 – Traffic doesn’t come from just one keyword
  • 05:55 – Neil and Eric are heavy on blogging
  • 06:48 – Don’t just think about the keyword, think about the content you should be writing
  • 07:01 – Quora
  • 07:11 – Twitter
  • 07:17 – The importance of long-tail keywords
  • 08:05 – That’s it for today’s episode!

3 Key Points:

  1. Creating better content will help you rank.
  2. It’s easy to over analyze keywords.
  3. Great keywords—even long-tail keywords—aren’t going to be a cure-all.

Resources Mentioned:

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