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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Dec 23, 2016

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you can best utilize your audits from Google Search Console and make the changes that drive more traffic to your website faster and more efficiently.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Do an SEO Audit Using Google Search Console
  • 00:32 – Make sure you have Google Analytics and Google Search Console installed
    • 01:02 – Both are free to install
  • 01:50 – Login to your console, then add and verify your website
  • 02:04 – Go to search traffic and search analytics and sort by pages
  • 02:28 – Tick box on clicks, impressions, position, and click-thru rates
  • 02:56 – Change the ticked box from Pages to Queries
    • 03:02 – It will show you all the queries that are driving you traffic to that page
    • 03:12 – Look for the ones that have high click-thru rates and low position
    • 03:27 – See what percentages are higher than normal
  • 03:47 – Make sure keywords are in your page, title tags, and meta descriptions
  • 04:06 – Look at what you have in the search appearance section
  • 04:13 – Have your AMP (Accelerated Mobile Pages) set up to create a better experience for your visitors
  • 05:05 – Have a sitemap for your website
  • 05:25 – Check crawl and crawl errors to find out where Google finds errors
  • 06:39 – A CDN (content delivery network) solution helps people and Google can access your website faster
  • 07:09 – The search traffic section lets you see linkings to your site
  • 07:23 – Explore tools like Ahrefs, SEM Rush and Moz if you plan to pursue SEO
  • 07:37 – Look at your top linked content and check in with people linking to you
  • 08:10 – Look at your traffic in the past 90 days
  • 08:35 – Look for missing, duplicate, and short title tags
  • 09:27 – That’s it for today’s episode!

3 Key Points:

  1. Google Analytics and Google Search Consoles are essential tools for SEO audits and they’re free!
  2. Keywords are of the utmost IMPORTANCE – remember to spread them in your content, metadata, and title tags.
  3. Double check your crawl errors and fix them so people can access your website faster.

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