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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Dec 24, 2016

In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll need to migrate your website to a new one. Tune in as Neil and Eric walk us through the steps of website migration and as they offer us valuable tips to make this process stress-free and easy.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Do a Website Migration
  • 00:33 – Why migrate a website?
  • 01:02 – You’re usually migrating servers as well
  • 01:34 – Make sure you have a backup of your website
  • 01:51 – Duplicate your site to the new server
  • 02:04 – Have everyone check both sites
  • 02:25 – Use a tool like Screaming Frog to crawl your website and see what’s happening on the old site
  • 02:51 – Redirect the top pages to the most relevant pages
  • 03:52 – Be careful when redesigning your website as you migrate your website
  • 04:29 – Neil mentions a story from Eric’s website migration
  • 04:58 – Have the right structures in place
  • 05:28 – Neil tells his share of website migration errors
  • 06:29 – That’s it for today’s episode!

3 Key Points:

  1. Before making any changes, decide if website migration is the right thing to do.
  2. Creating a backup or having website duplicates should be your FIRST step before migrating.
  3. Remember to test everything first before redirecting people to your new website.

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