Sep 26, 2016
In Episode #57 Neil and Eric talk brands, specifically, how many
you should have if you want to be successful in your efforts.
Listen as they explain why brand diversification is not only
unnecessary in most cases, but how it can actually damage your
Time Stamped Show Notes:
- 00:25 – Today’s topic: How to Decide if You Need Separate
Brands for Your Business
- 00:35 – If you’re creating different products and they’re not
related at all, obviously you need different brands
- 00:45 – Having said that, you put SO much into building a site
and brand, why not bring everything under one umbrella?
- 01:28 – Talking about QuickSprout
- 02:12 – The brand split wasn’t intentional
- 02:35 – Crazy Egg was
such a different concept, it couldn’t merge with QuickSprout
- 03:10 – Most people create too many businesses
- 03:39 – Focus on your CORE business until it flat-lines
- 03:55 – Talking about Growth Everywhere versus
- 05:05 – Just look at all the effort Neil had to put in to build
- 05:30 – You don’t need a personal blog and a corporate
blog—just do ONE
- 05:45 – And generally go corporate, because you can market and
3 Key Points:
- Your time and focus are limited—that alone means rare is the
time when it make sense to split brands.
- If you’ve already established a brand, domain, and good traffic
volume, why divert your attention from that?
- Unless the brands/products/offerings are going to be EXTREMELY
different, it usually doesn’t make sense to kick-off a new
- What should we talk about
next? Please let us know in the comments
- Did you enjoy this episode? If so, please
leave a short review.