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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Oct 26, 2016

In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to deal with Google updates
  • 00:35 – Neil doesn’t deal with updates
  • 01:01 – Stick to creating a website that’s best for the user
    • 01:13 – Don’t worry about specific updates
  • 01:17 – Dealing with the updates if you have a negative traffic
    • 01:21 – MozCast talks about updates
    • 01:45 – If you have a traffic drop, check where you need to fix
    • 02:51 – Check Ahrefs if you have any bad links
    • 02:56 – Moz and Majestic break down which links are spammy
    • 03:04 – Read your content and analyze
  • 03:26 – Make sure you have a holistic strategy
  • 04:23 – Make sure you have other leverage points
  • 04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update
  • 06:42 – Make sure your processes are documented
  • 06:48 – Google traffic update checklist so you know what to do
  • 07:18 – Search engines and social media platforms all have updates
  • 07:31 – That’s it for today’s episode! 

3 Key Points:

  1. You don’t have to worry about updates when you’re doing nothing wrong.
  2. A slide in traffic doesn’t mean it’s because of new algorithms.
  3. Get a checklist and have a back-up plan in place.

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