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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Dec 1, 2016

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create Form Fields that Actually Convert
  • 00:41 – Having less form fields will lead to higher conversion rates but quality will go down
  • 01:00 – Break up form fields
  • 02:20 – Your mileage will vary
  • 02:31 – It’s about getting conversions for qualified leads
  • 02:40 – Small tweaks can make a difference
  • 03:32 – Remove the asterisks in your forms
  • 03:41 – Leverage exit pop-ups
  • 04:18 – Add a check mark for “other” options to get more insights
  • 04:55 – Integrate form fields into stories
  • 05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields
  • 06:16 – That’s it for today’s episode!

3 Key Points:

  1. The goal is NOT about getting the most conversions.
  2. Breaking up your forms into steps will help you segment your leads.
  3. Evaluate how to make your form fields better as the smallest tweak can make the biggest difference.

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