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Marketing School | Digital Marketing | Online Marketing


Apr 6, 2017

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Create a Seamless Checkout Process
  • 00:40 – Make the checkout process as simple as possible
    • 00:49 – The more friction you cause, the more difficult it is to convert people
    • 00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way
  • 01:17 – The more you get people engaged, the more they are likely to finish the checkout process
    • 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale
  • 01:58 – If you want to build a relationship, integrating a live chat is a great option
    • 02:13 – You can use Intercom
    • 02:27 – Make your pages mobile-optimized and responsive
    • 02:52 – Amazon’s checkout process
  • 03:55 – The seamless process only works if your audience knows what they’re doing
  • 04:02 – Make sure your audience understand your product and what they’re buying
  • 04:25 – Keep the users informed of each step within the process
  • 04:53 – Make the experience consistent
  • 05:05 – The speed also takes plays a part in the overall experience
  • 05:30 – Make it easy for people to go back to where they left off
  • 05:42 – The Marketing School is giving away 5 annual copies of Ahrefs this week
  • 06:11 – That’s it for today’s episode!

3 Key Points:

  1. Make the checkout process as easy and simple as possible.
  2. A seamless checkout process only works if your audience knows what they are doing.
  3. A consistent process creates the best experience.

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