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Marketing School


Sep 30, 2018

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Craft an Irresistible Hook
  • [00:36] A Hook is something that draws people in.
  • [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue.
  • [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream.
  • [02:15] Neil is testing out a headline hook right now.
  • [02:30] He also offers free resources.
  • [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be.
  • [03:20] A lot of it has to do with messaging.
  • [03:30] Squatty Potty figured out their messaging.
  • [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points.
  • [04:20] Check out the Harmon Brothers’ ads.
  • [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own.
  • [06:30] That’s it for Today!
  • [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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