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Marketing School | Digital Marketing | Online Marketing


Mar 27, 2018

In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Convert Your Visitors Into Repeat Visitors
  • [00:45] 25-30% of Single Grain’s visitors are repeat visitors.
  • [00:48] Most people will have this percentage of repeat visitors.
  • [01:12] Collect email addresses and re-market to them.
  • [01:30] People on your email list will be the highest converting channel.
  • [01:36] Emails account for 30% of Overstock’s sales.
  • [01:55] Made a lead magnet.
  • [02:10] Use Beacon.by to make checklists and ebooks. Other helpful tools are: Canva and Hello Bar.
  • [02:40] Use multiple channels; try push notifications.
  • [02:45] To facilitate this, try Subscribers, Push Crew, or One Signal.
  • [03:00] Chat bots are still effective (not as much as last year). You can get 40% of those people to your website.
  • [03:24] You can use RSS to blog.
  • [03:50] It’s a quick and easy way to blast everything.
  • [04:10] Neil write his emails manually, which may make his blasts more successful.
  • [04:30] Tailor your titles and content to each outlet (email, social, etc.).
  • [05:00] Use email, push, chat bots, and any new marketing channel to get people to your site.
  • [05:14] The goal is to engage with people as many times as possible.
  • [05:55] Check out Neil’s guides on Quicksprout.
  • [06:12] If you Google online marketing, Neil is always one of the top results.
  • [06:38] Don’t forget about retargeting!
  • [06:50] That’s all for today!
  • [06:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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