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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Now displaying: Page 1
Oct 15, 2016

In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to help you be successful in planning and scheduling your content.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to consistently produce content
  • 00:50 – Have an editorial calendar and stick with it
  • 01:12 – Make sure you have a schedule to follow
  • 01:20 – Editorial Calendar plugin on WordPress
  • 01:24 – CoSchedule
  • 01:38 – Always have a month’s worth of content, or you’ll run into hiccups or issues
  • 02:35 – Figure out the time you are most productive
  • 03:00 – Pick out your titles in advance
  • 03:15 – Use BuzzSumo for topic ideas
  • 03:48 – Have editors and writers to keep the process rolling
  • 04:38 – Look for the bottleneck
  • 05:39 – Adjust your length to produce more
  • 06:17 – The more content you have, the better you’re going to be
  • 07:26 – Don’t forget about repurposing content
  • 07:40 – Check out content repurposing framework on Google
  • 08:58 – Make sure you have the right process
  • 09:11 – That’s it for today’s episode!

3 Key Points:

  1. Have at least a month’s worth of content ready to go.
  2. Every business has a bottleneck; Look for it.
  3. Communication is key–remember to update your team about your editorial status.

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