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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Apr 18, 2017

In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferences that make acquiring new email addresses easier. Eric and Neil also discuss the right and most efficient way to network at these conferences.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Capture More Email Addresses at Conferences
  • 00:40 – A startup called Zenreach has a router that allows you to collect emails and it behaves like an automation sequence as well
    • 01:18 – Everybody needs wi-fi, especially in conferences
  • 01:34 – Another way to collect email is to go to the conference’s bar or networking hall and have a chat with people
    • 01:47 – See how you can help people, collect cards, and follow-up
  • 02:02 – If you don’t want to drink, you don’t have to
    • 02:30 – Neil doesn’t really drink at conferences
  • 02:58 – Neil usually gets selfie requests at conferences
  • 03:08 – Evernote Premium can scan a business card and add the email address automatically to your contact form
  • 03:34 – You can also take a picture using the FullContact app, then link it to your Zapier which adds people to LinkedIn automatically
  • 04:02 – Using Zapier with Evernote and FullContact will make your life easier
    • 04:20 – After adding the contacts in your phone, you can add them to your Google Apps as well
  • 04:39 – Make sure you take multiple routers with you to conferences
  • 04:55 – Neil has a good post on networking
  • 05:05 – “Don’t be the guy that hangs around and tries to prolong the conversation”
  • 05:14 – Be efficient with your time
  • 05:18 – Just try to add value
  • 05:31 – That’s it for today’s episode!

3 Key Points:

  1. You can collect emails at a conference through online tools and casual conversations.
  2. If the conversation is about to die, just say nice to meet you and move on.
  3. At the end of the day, It’s all about sharing and adding value.

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