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Marketing School | Digital Marketing | Online Marketing

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
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Feb 23, 2017

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: How to Build a Sellable Website
  • 00:35 – “Don’t think about trying to make a cookbook and sell it off the bat”
  • 00:41 – Create value
  • 00:53 – Check FEInternational for resources on how to value your website
  • 01:06 – Look for something with repeatable and scalable traffic sources
    • 01:32 – Check acquisitions, all your traffic, and your channels
  • 01:45 – Make sure your website has clean code
    • 01:52 – Neil doesn’t buy websites with messy code
  • 02:25 – Have a clean layout and design
    • 02:35 – “Nicely designed websites convert better”
  • 02:55 – Have a clean backlink profile
    • 03:01 – Use Ahrefs or SEMrush
    • 03:12 – Check for the bad links coming in
  • 03:34 – Think long-term
    • 03:45 – Don’t do shady stuff or use shady content
    • 04:20 – Doing unethical things will it make it more difficult to sell your website
  • 04:38 – Stability of income
    • 04:45 – People check your website if there’s a potential for growth
  • 05:30 – Make sure you have a big enough market for your website
    • 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable
  • 06:28 – Check FEInternational on how they value websites
  • 07:10 – Put a process in place
  • 08:00 – That’s it for today’s episode!

3 Key Points:

  1. Create a website that is valuable and nicely designed.
  2. Be in a larger niche—there’s more room for growth and increase of sales.
  3. Document your process making it easier for future buyers to work around your website.

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