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Marketing School - Digital Marketing and Online Marketing Tips


Nov 21, 2019

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update. 
  • [00:52] What BERT stands for and what its implication is for users. 
  • [01:23] How this update helps with search queries and a practical example. 
  • [02:10] Considering each search word to produce more specific context search results.
  • [02:26] The portion of searches that will be affected by this change.
  • [03:16] Google’s mission to understand what people are looking for. 
  • [03:27] Why the number of searches BERT impacts will likely increase. 
  • [03:43] The sites that are getting traffic from the BERT algorithm update. 
  • [04:16] That’s it for today!
  • [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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