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Marketing School | Digital Marketing | Online Marketing


Dec 7, 2016

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: How to Amplify Your Content
  • 00:35 – 20% of your time should be spent creating content and 80% marketing it
  • 00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content
  • 01:21 – Groove HQ’s CEO’s strategy was to get people to share their content
  • 01:45 – Use hunter combined with every site you’re linking out to
  • 03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content
  • 03:22 – Send emails manually instead of using tools like SendGrid
  • 03:29 – Use HubSpot to track how many email opens you’re getting
  • 04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads
  • 05:57 – Google and study the “Pinterest Traffic Experiment: Side Hustle Nation
  • 06:36 – Neil uses BoardBooster for Pinterest
  • 07:20 – Eric shares how The Blog Millionaire and Greatist use Pinterest to drive traffic to their sites
  • 08:13 – Don’t forget to promote to your social channels using Meet Edgar
  • 08:38 – Neil now blogs once a week unlike before where he blogged 7 days/week
  • 10:14 – Neil’s spendings on blog posts
  • 11:18 – Try boosting your posts, too
  • 11:39 – That’s it for today’s episode!

3 Key Points:

  1. Reach out to people in the same niche—link to their work and show your appreciation.
  2. Focus on getting people to SHARE your content.
  3. If budget is not an issue, try paid advertising to drive traffic to your site.

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