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Marketing School


Jan 29, 2018

In episode #547, Eric and Neil explain the best way to set and achieve your goals. Tune in to hear the easiest way to make sure your company succeeds. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Achieve Your Goals in 2018
  • [00:35] Eric recommends having a structure where you are operating off the Scaling Up Methodology or the Traction method.
  • [01:20] Work backwards from your goal to determine the steps to success.
  • [02:00] The main reason people don’t achieve their goals, is because they set their bar too high or their goal is too big.
  • [02:30] Break your goal into smaller goals with small steps (“bite-sized, daily tasks”).
  • [03:22] The ONE Thing is a great resource to help you set your goals.
  • [04:26] IBM salespeople would crush quotas because their goals were set really low.
  • [04:57] Neil finds that when he achieves small tasks, he can see how it will or won’t help him achieve his ultimate goal.
  • [05:20] Better to waste a few hours than a whole month.
  • [05:36] 15Five is a great tool that Eric’s team likes to use. It helps you understand how you are doing in terms of achieving your goal or goals.
  • [06:41] Audit yourself every quarter!
  • [07:22] To hit goals and succeed, you need to work with your team and be aligned with each other’s goals.
  • [08:54] That’s it for today!
  • [08:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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