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Marketing School - Digital Marketing and Online Marketing Tips


Dec 27, 2019

In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars. 
  • [00:34] A little about Peloton, what the company produces and its reputation.
  • [01:15] The content of the ad in question and the story behind it.
  • [02:12] The backlash against the ad and the resulting drop in value for Peloton.
  • [02:40] Neil's own experiences buying his wife a Peloton!
  • [03:40] Did this saga actually hurt the company and how badly?
  • [04:26] Good press, bad press and neutral promotion.
  • [06:08] Coming back from a negative press cycle and using it to your advantage.
  • [06:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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