Jun 14, 2020
In episode #1413, we talk about
how you won’t solve your problems by spending a billion dollars on
marketing. By taking a look at the recent half a billion-dollar
Bloomberg marketing campaign, we show you how being really rich on
its own is not enough to create truly great marketing campaigns!
Tune in and learn about smart, pointed marketing that is truly
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: How Spending a Billion Dollars
on Marketing Will Not Solve Your Problems.
- [00:33] Trump
versus Bloomberg’s marketing and why a muddled message won’t
- [01:43] The
value of making your message relatable to the common
- [03:05] Not
becoming lazy with marketing as you grow richer.
- [04:10] Learning from Jeff Bezos and obsessing over
your customer, not your competition.
- [05:00] That’s
it for today!
- [05:04] To
stay updated with events and learn more about our mastermind, go to
the Marketing School site for more information.
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