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Marketing School - Digital Marketing and Online Marketing Tips


Jan 26, 2019

In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How SEO Will Change in 2019
  • [00:46] Content marketing is going to change.
  • [01:02] Unless you are writing something that is new, it won’t rank.
  • [01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause.
  • [02:28] Voice search is increasing in popularity.
  • [02:31] By 2020, half of all searches are going to be voice searches.
  • [02:45] Check out Backlinko for advice on how to prep your business for voice search.
  • [02:51] Amazon Poly will take all your long-form text and turn it into an audio file.
  • [03:06] Amazon Poly increases dwell time on your site.
  • [03:30] YouTube SEO will be more popular.
  • [03:45] It’s important to go after other search engines like YouTube.
  • [04:45] Chat bots cut down on your speed score.
  • [04:55] It will be important to optimize for speed.
  • [05:15] Update your content on a regular basis.
  • [05:40] That’s it for today!
  • [05:45] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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